A proud Saudi brand founded to stand by women at all times, providing them with the comfort and confidence they need in their daily lives, Blooming celebrates beauty in all its forms and accompanies women during their most important moments to make their first times memorable as can be: from the first bra to the wedding day lingerie, and on to pregnancy and new mom essentials.
As its famous logo suggests, Blooming is inspired by butterflies. It shares with the beautiful creature its softness and reflects its miraculous transformation from a caterpillar to a delicate yet so beautiful butterfly.
Established as the retail lingerie brand of Nama Arabia Apparels Co. Ltd., a flourishing business by Al Nahdi family who’s known in Saudi Arabia for their successful investments across a broad spectrum of industries from personal care, to fashion, food, and beverage, among others, Blooming has grown from 4 stores in the first year to over 35 stores in KSA by year five. While Nama Arabia was established in 1965 with a wide array of brands under its umbrella, Blooming was only born in 2016 and soon proved to be a huge success, becoming the leading lingerie company in the Kingdom.
Blooming caters to the needs of women in their daily lives, offering them the confidence and comfort they crave in the form of the highest quality lingerie, undergarments, and home wear, in addition to sportswear, faith wear, maternity wear, bridal needs, and beauty accessories.
Blooming strives to offer the best in terms of comfort and quality by using fabrics meticulously made of rayon, cotton, and viscose among other natural fabrics, and designed by top Saudi-based designers who are well acquainted with the needs of the market and the wants of the clientele.
Customers’ satisfaction is one of Blooming’s top priorities, and to that end, we’re strongly committed to our values and aim to make every woman feel soft, comfortable, and elegantly sexy!
Within this spirit, Blooming targets women of all ages, mainly aged twenty years and above, both single and married, to brides-to-be and moms-to-be, and of course the young girls in their teenage years will find the cute necessities they need on their journey to womanhood. Blooming is also the go-to lingerie store for all ladies and gentlemen looking for gifts for all occasions.
Blooming might as well be an all-women haven with women making up to 75% of its customers, the rest are all men who visit Blooming with the desire to make the ladies in their lives happy and content.